Company Management

Patricia A. Calo, Vice President

pcalo@caloresearch.com

Patricia A. Calo, Vice President Pat has more than 20 years of experience in marketing research, and has worked on both the client and supplier sides of the business.

The focus of Patís research is the healthcare sector. She has designed and managed hundreds of projects for companies who target healthcare providers (e.g., nurses, physicians, therapists, and technicians) and hospital administration (e.g., CEOs, CFOs, Directors of various departments: purchasing, systems, infection control, finance, operations, nursing, lab operations). Outside the healthcare sector, she is involved in the design and management of quantitative studies in the numerous B2B sectors served by Calo Research Services.

Pat began her career in research as the Research Manager of The Cincinnati Post, which at the time was Cincinnati's largest daily newspaper. Following The Cincinnati Post, Pat worked in Project Management at Burke Marketing Research, where she was responsible for the management of complex quantitative studies for some of its largest accounts.

In addition to her work in marketing research, Pat has taught marketing, marketing research, advertising, and public relations at the university level. Additionally, she served as president of the Cincinnati chapter of the American Marketing Association. During her administration, the Cincinnati chapter was named "Chapter of the Year."

Pat has a Bachelor of Science Degree in Marketing from the University of Dayton and an MBA in Marketing from the University of Cincinnati.