Calo Research Services
10250 Alliance Road, Suite 230
Cincinnati, Ohio 45242
Maps/Directions
513-984-9708 Tel
513-792-7404 Fax
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Technology Research
Relationships with some of the world's leading online content providers, computer hardware manufacturers, software developers and service providers have allowed us to develop a wealth of experience with the marketing challenges faced by technology companies.
Experience with Key Technology Issues
We have experience researching a range of key technology issues, including:
- Application development for various sectors: automobile retailing, law, accounting, healthcare, etc.
- Application Service Provider (ASP) and Software as a Service (SaaS) models for software delivery
- Customer Relationship Management (CRM)
- Product design for desktop computers, notebook computers and PDAs
- Mainframe operating systems and automation
- Online information services
- Internet commerce
- Website design
- Technology consulting services
- Hardware support services
- Workflow engineering and document management
- Database design and management
- Network operating systems
- Wireless communications
Experience Interviewing a Range of Technology Audiences
A sampling of the target audiences we have interviewed for technology marketers would include:
- End-users of technology
- Corporate end-users
- Independent, end-user groups
- The SOHO segment
- Professionals: physicians, attorneys, etc.
- Home PC users
- Students
- IT Management
- Senior IT management (CIOs, VPs/Directors)
- IT specialists:
- Application developers
- Network administrators
- Data center managers
- Support coordinators
- Database administrators
- Web site developers
- Corporate Management
- CEOs, Presidents, CFOs
- Functional department heads
- Members of the trade
- VARs, ISVs, developers of peripherals, etc.
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