Technology Research

Relationships with some of the world's leading online content providers, computer hardware manufacturers, software developers and service providers have allowed us to develop a wealth of experience with the marketing challenges faced by technology companies.

Experience with Key Technology Issues

We have experience researching a range of key technology issues, including:

  • Application development for various sectors: automobile retailing, law, accounting, healthcare, etc.
  • Application Service Provider (ASP) and Software as a Service (SaaS) models for software delivery
  • Customer Relationship Management (CRM)
  • Product design for desktop computers, notebook computers and PDAs
  • Mainframe operating systems and automation
  • Online information services
  • Internet commerce
  • Website design
  • Technology consulting services
  • Hardware support services
  • Workflow engineering and document management
  • Database design and management
  • Network operating systems
  • Wireless communications

Experience Interviewing a Range of Technology Audiences

A sampling of the target audiences we have interviewed for technology marketers would include:

  • End-users of technology
    • Corporate end-users
    • Independent, end-user groups
    • The SOHO segment
    • Professionals: physicians, attorneys, etc.
    • Home PC users
    • Students
  • IT Management
    • Senior IT management (CIOs, VPs/Directors)
    • IT specialists:
      • Application developers
      • Network administrators
      • Data center managers
      • Support coordinators
      • Database administrators
      • Web site developers
  • Corporate Management
    • CEOs, Presidents, CFOs
    • Functional department heads
  • Members of the trade
    • VARs, ISVs, developers of peripherals, etc.