Qualitative Research

To meet your qualitative research needs, Calo Research Services offers industry-leading moderator expertise, recruiting skill, and experience in a range of product and service categories.

Moderator Expertise

The president of Calo Research Services, Nick Calo, is recognized as an industry leader in qualitative research. During his 20+ years of experience in marketing research, he has moderated more than 2,000 sessions throughout North America and in the United Kingdom. He is the developer of a qualitative research seminar that has been instrumental in training many of the industry's leading moderators. He has published in major trade publications, offering his views on the role of qualitative methods in the research process and on strategies to maximize the value of focus groups. He has the distinction of moderating a session used in a CBS "60 Minutes" segment on television advertising.

Recruiting Skill

Most of our business to business recruiting is done directly from our Cincinnati headquarters, permitting a high level of quality control and cross-market consistency. The quality of local-market recruiting, used primarily for consumer sessions, is maximized by the experience of our field management team. And, our national experience allows us to select the best facility in a given city for our client's needs.

Experience in a Range of Categories

Our lead moderator, Nick Calo, has experience in a range of B2B and consumer categories, including:

Business Products and Services

  • Accounting and law
  • Automobile dealership management
  • Banking, brokerage and financial services
  • Business forms
  • Commercial building components
  • Home and commercial construction
  • Industrial fasteners and tools
  • Insurance
  • Manufacturing
  • Publishing
  • Telecommunications

Consumer Products and Services

  • Appliances
  • Audio equipment
  • Automobiles
  • Banking and consumer credit
  • Cell phones
  • Food and beverages
  • Home security systems
  • Household batteries
  • Lighting products
  • Home computers
  • Personal care products
  • Personal lines of insurance
  • Sporting goods and sports collectibles
  • Video equipment


  • Group health insurance plans
  • Individual health insurance plans
  • Health maintenance organizations
  • Hospital beds, furniture and equipment
  • Hospital care
  • Medical appliances
  • OTC medications
  • Preferred provider organizations
  • Sports medicine
  • Veterinary medicine

Technology/Information Services

  • Communications: broadband, wireless
  • Computers: PDAs, notebooks, desktops
  • Connectivity: networks, internetworking
  • Databases: CRM, database marketing
  • Hosting: ASPs, local server environments
  • Internet: ISPs, intranets, extranets, portals
  • IT Services: consulting, support
  • Online Information Services: content, systems
  • Operating Systems: mainframe, network
  • Websites: design and hosting